Mass Marotta is the self-titled blog and brand founded by Dan Marotta. Dan currently works at a major Boston-based software development company, where he is employed as the company’s Community Manager. In this role, Dan works in a tactical and strategic fashion to find ways to use community to better engage with customers, and to direct those interactions back to marketing, sales, R&D and various cross-functional groups. Dan’s past experience include community management of a world-wide bank’s small business community. In this position, Dan facilitated peer-to-peer support to assist small business owners to build and grow their businesses. Dan has deep roots in e-commerce, content management, customer support and web analytics. The Mass Marotta blog is that of Dan’s opinions and observations and does not necessarily reflect those of his company or his company’s customers or partners. To contact Dan, follow him on Twitter (@MassMarotta), make a comment in a post, or e-mail him at email@example.com.