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Posts from the ‘Social Networking’ Category

9
Apr
PayOff

[Excerpt] A Big Payoff from Online Company Communities

A study out of the University of Michigan – Ross School of Business conducted earlier this year answers the question; can company revenue from community customers [members] be attributed to their joining the branded online community? The short answer is yes. According to the study, revenues increased on average 19% after they joined, a result of making connections with other customers and engagement and transparency with the company and its employees. Read more
30
Mar
PAX East 2012

PAX East 2012: I’m Going Going, Back Back

It’s that time of year again for gamers to invade Boston.  PAX East kicks off Friday April 6th and runs through Sunday April 8th at the Boston Convention & Exhibition Center. It brings together some of the most passionate video game enthusiasts to interact with some of the most influential game developers in the industry.

Similar to previous years, after I build my agenda, I like to share it with you so you can see for yourselves the parallels between enterprise community management and community management Read more »

14
Feb

Online Community Manager Salary Guide

As mentioned in a previous post, Community Management is Far From Entry-Level, I indicated that conducting a keyword search is a great way to keep your finger on the pulse on the growth of community management as a profession. From gaining insight into which companies are developing community strategies and/or building larger community teams, to the different interpretations of the role and what success metrics a community will be measured on. Read more »

17
Jan

Community Managers Appreciation Day #CMAD

Boston Community Manager Appreciation Day EventThe third annual Community Managers Appreciation Day is happening next week on Monday January 23rd, 2012 at 8:00 AM. Occurring every fourth Monday in January, it’s away to recognize, celebrate and thank community managers around the world using social media to improve the customer experience. Show your gratitude with a virtual thank you or at an in-person event. Find a local in-person event near you or create your own. Read more »

13
Dec

Getting Internal Communities off to the Right Start

Pearson Education Blue LogoI caught a webcast this morning with Pearson’s [only] community manager Kim England, “Always Learning at Pearson – Getting Internal Communities off to the Right Start.” Kim did a bang-up job presenting and shared some great insight into Neo’s success. Neo is the internally branded online community for Pearson employees with the appropriate tag line “Working as One.”

The most notable highlights of the webcast are below: Read more »

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