Community Managers Wear Many Hats
For most companies that are just ramping up their community efforts, they run with a slim community team. In my experiences, there’s a Director who manages budget and drives overall strategy, a Community Manager that’s in the weeds, and then if you’re lucky, possibly a moderator and an analytics person. That leaves a lot of empty seats at the table if you want an ever-growing and thriving community. So a lot of responsibility is left up to the community manager to perform, forcing him to put on different hats to get the job(s) done. How many hats does a community manager wear?
- Sales Rep
- Marketing/Advertising/Promotion Manager
- Technical Support Agent
- Customer Service Rep
- Public Relations Manager
- Copy Writer
- Analytics Specialist
- Content Manager
- Project Manager
Did I forget a hat on the rack? Which one did I leave out? How many hats do you wear?