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February 2, 2015

Gamification of Online Communities – Advanced Edition

by massmarotta
MassMarotta

As a follow up to Gamification of Online Communities for Beginners, I thought I’d take it a step further and provide a strategy for the more advanced communities that may be looking to keep up the competitive momentum.

Taking a lesson from fantasy sports, more notably, fantasy football because I’m a [American] football nut; let’s apply the same concept to online communities. Members form teams to compete against other teams within the same community. Using the built-in gaming mechanics of your community platform, the collective points achieved from each activity performed would determine the top leaders week-to-week, month-to-month. Heck, you could even replicate a full season with playoffs and a Super Bowl.  This approach takes the meaning of social collaboration to a whole new level.