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November 21, 2014

Gamification of Online Communities for Beginners

by massmarotta
MassMarotta

Nothing is worth doing unless it’s fun. At least that’s what I like to tell myself.

How do we make online communities fun? By introducing gaming mechanics for each activity a community members performs. They’re already baked into today’s online community platforms but may not be that obvious to you. They come in the form of points, status ranks, badges, progress bars, virtual currency and leader boards.

By making things competitive, you encourage members to engage in the desired behaviors and goals of your online community that would otherwise seem dull and unfulfilling.

Which gaming mechanics have you deployed on your community? Did you see an instant uptick in user-generated content and activities?