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March 17, 2016

Gamification of Online Communities – Head to Head

by massmarotta
Head to Head

I’m sure you’re all use to hosting contests and giveaways in your respective online communities as a way to boost activity and member morale, keep members engage and create compelling content. You pit each member against each other to see who can come up with the best “x” or the most “y.” I’m still all for that and community managers should still lean on this competitiveness as integral component to their community strategy.

This is the third installment for the Gamification of Online Communities series. See also:

A great way to rally your community together is to hold competitions against other online communities. Nothing embodies the meaning of community when every member is charging after the same goal.

Find a competitor community or one that closely aligns with your product, function or service, contact their community manager (This is a great networking opportunity too) and work out the rules, guidelines, winning criteria and prizes the same way you would with any competition. As you can tell, this tactic is mutually beneficial for both communities.