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August 17, 2011

How Social Games Plan to Make Money: The Forecast

by massmarotta

In a previous post, Social Games are a Marketer’s Backdoor, I touched on how game developers and marketers are using [mobile] social games as a means to get consumers to essentially opt-in to marketing messages. That was just the beginning. Now it’s time to make money, big money.

According to the New York Times, as reported by Gartner, video game spending is on point to reach $112 billion by 2015. In that same time period, mobile gaming is expected to take a 20% bite out of gaming platforms.

In what form will this mobile video game spending come in? Well I can tell you it won’t be for the actual app, but instead, mobile ads and in-app purchases (see report).

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