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February 29, 2012

[Knit]che Online Community Tops 4 Million Members

by massmarotta
Yarn and Knitting Needles

Ravelry is a destination for knitters to showcase their work, network with other knitters, inspire others with their designs and be inspired by the talent of their peers. And today, they surpassed 4 million members.

From what I could gather, Ravelry achieved this milestone in just under five years. That roughly translates to 400,000 registered members a year, or 33,333 per month, or 1,111 per day. Impressive. “Yea, but how engaged are their members? What’s their DAU (daily active users)?” Let’s put engagement aside for a moment and focus on what this tiny team of four has accomplished.

The founders, also wife and husband, Jessica and Casey, set out to solve a problem; to centralize the growing number of crochet and knitting blogs so the information on patterns and yarns were easy to find. They built a website and started small by introducing it to a few friends at a time.

Now it caters to crocheters, designers, spinners, weavers and dyers in over 104 countries. And guess what? It’s all free.

What I like about Ravelry?

  • They started small and add features and functionality as members’ needs evolve and the community grows.
  • They keep the advertising relevant and to a minimum.
  • Membership is free.
  • All the forums are active.
  • They basically all around kick ass at managing a community.
  • They are a successful local story based in Salem, MA

Congratulations Ravelry team! You are an inspiration and benchmark to which all online communities should be measured.