Lithium analyzed a decade’s worth of proprietary data that represents billions of actions, millions of members, and scores of online communities of varying types, sizes and ages. Based on that analysis, Lithium identified common set of characteristics that most accurately represent a healthy online community. Read more
Ravelry is a destination for knitters to showcase their work, network with other knitters, inspire others with their designs and be inspired by the talent of their peers. And today, they surpassed 2 million members.
From what I could gather, Ravelry achieved this milestone in just under five years. That roughly translates to 400,000 registered members a year, or 33,333 per month, or 1,111 per day. Impressive. “Yea, but how engaged are their members? What’s their DAU (daily active users)?” Let’s put engagement aside for a moment and focus on what this tiny team of four has accomplished. Read more
How many monthly unique visitors should I expect? How many registered members should I have after the first year? What percent of unique visitors convert to members? How many website visitors also visit community? What percent of registered members are active? These are the questions many, if not all, community managers struggle with when establishing success metrics for their online communities. Whether it’s an about-to-launch or a veteran community, you’ll want to know how you stack up against your peers. Are you on par? Will you fall short? Or are you absolutely killing it by exceeding the benchmarks?