They See Me Trollin’
[Internet] Trolling has been around since the early days of message boards.
Since the beginning of my career as a community manager, I have been spent countless hours and mental energy trying to be cordial to internet trolls. They have been the bane of my existence. Kill them with kindness was the advice I was given in my earlier days. Read more 
PAX East 2012: I’m Going Going, Back Back
It’s that time of year again for gamers to invade Boston. PAX East kicks off Friday April 6th and runs through Sunday April 8th at the Boston Convention & Exhibition Center. It brings together some of the most passionate video game enthusiasts to interact with some of the most influential game developers in the industry.
Similar to previous years, after I build my agenda, I like to share it with you so you can see for yourselves the parallels between enterprise community management and community management Read more
[Knit]che Online Community Tops 2 Million Members
Ravelry is a destination for knitters to showcase their work, network with other knitters, inspire others with their designs and be inspired by the talent of their peers. And today, they surpassed 2 million members.
From what I could gather, Ravelry achieved this milestone in just under five years. That roughly translates to 400,000 registered members a year, or 33,333 per month, or 1,111 per day. Impressive. “Yea, but how engaged are their members? What’s their DAU (daily active users)?” Let’s put engagement aside for a moment and focus on what this tiny team of four has accomplished. Read more
The Easiest Community Manager’s Post; The Year-in-Review
If you’re looking for content ideas to finish out the year strong, there’s nothing easier than the year-in-review post. The content already exists. It’s just a matter of compiling a collection of the most popular posts from across the community.
What’s considered the most popular? It’s really up to you to decide the criteria. Base it on the most commented on, most viewed, most replies, highest rated or most likes. Or some combination of thereof. Just make sure you’re highlighting posts that align with your strategy. Read more
Last Call for Fan Site
Xperiablog.net is an independent online community passionate about Sony Ericsson, specifically around the Xperia product line. Here are some quick stats about the community:
- Launched: January 2011
- Discussions: 360
- Messages: 650
- Engagement Ratio: 1.8 (the number of replies per thread)
- Members: 200
In my opinion, those are some really good numbers. I’d take two hundred passionate members who average almost two replies per post any day.
However, due to some recent [legal] events, the community will be unfortunately shutting its doors for good having only been live for ten months. Why? Sony Ericsson has filed a formal complaint regarding the use of its trademarked “Xperia” name, alleging it was used in “bad faith.”
“We do not have the resources to fight Sony Ericsson on this and therefore this is the last you will hear from us. Sony Ericsson has made great strides in its Xperia portfolio, especially in listening to the community. This makes it all the more confusing as to why Sony Ericsson would want to shut us down. We genuinely believe that 2012 could be a bumper year for the company, we just wish we could have been there along for the ride.”
I can see it from both sides here. First, I think the Xperia Play is a great mobile gaming platform. It’s easy for consumers to get all caught up in the brand to the point where it’s an obsession; that’s all they talk about and they search for others who hold the same passion. These customer evangelists tell the story on behalf of the brand and essentially do the marketing for them. You just can’t buy that kind of stuff. Secondly, I’m all for protecting the brand and all the associated trademarked assets that come along with it. It’s intellectual property, it’s sacred, and it’s what defines a company. Misuse can dilute the message, bringing it to the point of uselessness.
I don’t know the whole story, or the legalities behind it. I’m going purely off of what the admin posted as their last entry on the community’s blog. This is what I would’ve liked to see happen as an alternative:
Embrace it and partner up
- Sony Ericsson and Xperiablog.net to collaborate on co-branded assets. Something that delivers the message “This is the voice of the user.” By fully welcoming the situation, it would lead to a deeper more meaningful relationship where both sides would benefit. Sony Ericsson gains an independent voice, giving them more credibility in the marketplace. Xperiablog.net is recognized as a destination for passionate users, co-sponsored and fully supported by Sony Ericsson, fueling the community’s growth.
Or
Engage and Grow
- Sony Ericsson has an existing online community. They could offer Xperiablog.net membership with special privileges like moderator positions, their own independent blog, to be part of focus groups, product testing or VIP badges. This would appease the legal department and send the message to Xperiablog.net that they are appreciated as customers and there will always be a home for them.
Like I mentioned, I don’t know the whole story. Maybe both options were offered and the two parties couldn’t come to an agreement. Either way, Xperiablog.net, “you don’t have to go home, but you can’t stay here.”
How is your company handling it’s fan sites and user groups?
Photo Credit: erocka
