As mentioned in a previous post, Community Management is Far From Entry-Level, I indicated that conducting a keyword search is a great way to keep your finger on the pulse on the growth of community management as a profession. From gaining insight into which companies are developing community strategies and/or building larger community teams, to the different interpretations of the role and what success metrics a community will be measured on.
What it seeks to explain is that social media job opportunities continue to grow based on companies looking to hire social media marketing professionals to drive business value. It’s “a comprehensive look at the best job markets, the most in-demand job titles and salary ranges for social media professionals in the top 20 U.S. cities.”
The breakdown by job title is skewed in my opinion. Companies are still trying to nail down social media titles as it relates to job functions and responsibilities. I suspect the landscape would look a little more flat.
I’m happy to see Boston, Massachusetts come in at the top 5. I’m rather surprised by all the startups and the explosion of SXSW that Austin, Texas isn’t higher up. It’s no shock to see New York, New York top the list considering all the agencies and PR firms that are headquartered there.
The Online Community Manager salary range sits middle of the pack and I agree on its representation.
Can this infographic also be interpreted as a career path tool for social media marketers?