I’m sure you’re all use to hosting contests and giveaways in your respective online communities as a way to boost activity and member morale, keep members engage and create compelling content. You pit each member against each other to see who can come up with the best “x” or the most “y.” I’m still all for that and community managers should still lean on this competitiveness as integral component to their community strategy.
This is the third installment for the Gamification of Online Communities series. See also:
- Gamification of Online Communities for Beginners
- Gamification of Online Communities – Advanced Edition
A great way to rally your community together is to hold competitions against other online communities. Nothing embodies the meaning of community when every member is charging after the same goal.
Find a competitor community or one that closely aligns with your product, function or service, contact their community manager (This is a great networking opportunity too) and work out the rules, guidelines, winning criteria and prizes the same way you would with any competition. As you can tell, this tactic is mutually beneficial for both communities.
I follow quite a few community managers and social media strategists from Europe, most notably in the U.K. In fact, Europeans account for over 30% of the traffic to this blog.
Over the last couple months, I’ve noticed that my Twitter feed has been slowly [yet steadily] taken over by job postings for community manager roles in Europe. I don’t have the growth rates for community management roles in Europe compared to that of the United States, but it seems the demand for community managers in European countries is high, very high. It’s great to see actually. It means the community manager role is growing on a global scale and will be here for the long-term. Aaaahhh job security!
I have no plans to uproot, but it got me thinking; can you manage an online community from another country, or continent for that matter, and be successful? We work in a telecommuting world these days. Not sitting in corporate headquarters or in a satellite office is not unheard of. But separated by a body of water like the Atlantic Ocean, several time zones, a stranger to local customs, and very little [if at all] face time with customers and internal stakeholders seems like a near impossible feat.
So, my question to you is, do you think a community manager can live in another country and still deliver a successful experience to members? Who is doing this well today? Would you do it yourself?
Photo Credit: Joelk75