The Many Hats of Community Managers

For most companies that are just ramping up their community efforts, they run with a slim community team. In my experiences, there’s a Director who manages budget and drives overall strategy, a Community Manager (Hey, that’s you!) that’s in the weeds day-to-day, and then if you’re lucky, possibly a moderator.  That leaves a lot of empty seats at the table if you want an ever-growing and thriving community. So a lot of responsibility is left up to the community manager to perform, forcing him/her to put on different hats to get the job(s) done. How many hats does a community manager wear?

Here are my top 10 hats:

1.       Sales & Marketing

2.       Advertising & Promotions

3.       Technical Support

4.       Customer Service

5.       Public Relations

6.       Copy Writer

7.       Analyst

8.       Moderaor

9.       Project Manager

10.    Content Manager

Did I forget a hat on the rack? Which one did I leave out? How many hats do you wear?